Founded in 2011, G Squared is aligned to a fundamental shift: venture-backed companies are staying private longer and longer. As a result, those companies need both primary capital to fund their continuing growth and transitional capital to provide liquidity to early investors, current and former employees, and other shareholders. Positioned at the crux of this liquidity access challenge, G Squared invests in primaries and secondaries, and leads and structures employee tenders – partnering with portfolio companies throughout their lifecycles using a fundamentally different approach to traditional VC firms.
We invest in companies that are tackling big problems, shaking up industries, and challenging the status quo. G Squared funds have invested in over 100 companies, including household names like Airbnb, Bombas, Bolt, Coursera, Instacart, Lyft, Spotify, Toast, and Turo, as well as companies which we believe to be the next generation of disruptors including airSlate, Blend, Brex, Capsule, Gorillas, JOKR, Pagaya, PandaDoc, Tipalti, and wefox.