Fanatics is a global digital sports platform spanning licensed merchandise, trading cards, and sports betting, built on exclusive, long-term partnerships with the NFL, NBA, MLB, NHL, and other major leagues. Its Topps trading card business and Fanatics Sportsbook complement a core commerce business that serves as the official online and in-stadium retailer for most major U.S. professional sports leagues. Fanatics continues to expand across commerce, collectibles, and betting under CEO Michael Rubin's leadership, with its exclusive league licensing agreements forming a structural advantage that is difficult for new entrants to replicate at scale.
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