CREATING THE CONDITIONS FOR PIONEERING LEADERS TO SHAPE OUR FUTURE THROUGH TECHNOLOGY
G Squared was founded in 2011 in response to a fundamental shift: private, venture-backed companies were choosing to stay private longer, creating new opportunities – and new challenges – for the people who built them. That shift shaped our founding purpose. We built G Squared to sit at the center of the changing private market, giving pioneering leaders and the people around them a path to capital and liquidity on their own terms – so that staying private longer becomes an advantage rather than a constraint.
RELIEVING LIQUIDITY PRESSURE ACROSS THE VENTURE ECOSYSTEM
G Squared partners with companies throughout their lifecycle, offering a comprehensive range of capital solutions that includes growth and primary capital to fund continued expansion, direct secondary transactions for shareholders seeking liquidity, and structured tender offers that provide broad-based liquidity across a company’s cap table. We work directly with management teams to design and execute these programs, managing the complexity of liquidity so leadership can remain focused on running the business.
RIGOROUS, DIRECT, AND GROUNDED
Our sensibility is Midwestern at its core: work hard, stay humble, own outcomes together. We share the conviction that ambitious entrepreneurs and transformative technology can reshape entire industries, and we test that conviction through rigorous underwriting across market cycles. We show up for the companies we back in strong markets and difficult ones alike. That discipline runs through our team itself – specialists with deep expertise in growth investing, collaborating closely on every transaction. We invest and operate as one team, and we present our firm the same way. To learn more about who we are, contact us.
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