For this edition of Founders’ Corner, we had the pleasure of speaking with Johannes Reck, CEO and Co-Founder of GetYourGuide. A leader in the travel and tourism industry, GetYourGuide helps travelers discover and book unforgettable travel experiences ranging from iconic attractions to hidden local gems, while helping experience creators and cultural sites reach new and engaged customers.
Initially, the process of selecting suppliers was hands-on, personally visiting locations and engaging directly with providers to ensure quality. This process evolved as we grew – we expanded our team and opened local offices to manage supply partner relationships more efficiently. Gradually, manual processes gave way to sophisticated technology solutions, including tools for managing inbound supply and performance marketing. Today, challenges like navigating a museum entrance or booking the best tour of Paris have transformed from complex data and personalization issues into scalable processes managed through our technological infrastructure. This approach has positioned us as a leader in the market, making our platform a go-to solution for both travelers and experience providers globally.
Picking favorites from so many incredible experiences is challenging! One of the earliest and most memorable acquisitions was an exclusive before-hours Vatican tour. Imagine walking into the Sistine Chapel alone, experiencing Michelangelo’s artwork in quiet solitude – it was mesmerizing. Another standout was the Last Supper in Milan, where the contrast between da Vinci’s timeless art and contemporary pieces truly highlighted the genius of his work. These early experiences set a high standard for what we strive to offer through GetYourGuide, continually seeking to unlock such unique and awe-inspiring opportunities for our users globally.
The main objective in conducting a secondary offer was to create access to liquidity for early investors as well as for tenured employees whose loyalty and collaboration during the pandemic were crucial. We are very excited that G Squared has joined GetYourGuide’s journey. G Squared’s investment and expertise as a liquidity partner will no doubt accelerate GetYourGuide’s long-term growth strategy and unlock new levels of success.
Click here to book an experience with GetYourGuide in your home city or for your next travel destination.
The main objective in conducting a secondary offer was to create access to liquidity for early investors as well as for tenured employees whose loyalty and collaboration during the pandemic were crucial. We are very excited that G Squared has joined GetYourGuide’s journey.
