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Alibaba is a family of internet-based businesses, which enables its users to buy or sell anywhere in the world. It has developed businesses in consumer e-commerce, online payment, business-to-business marketplaces, and cloud computing, and has now expanded into new areas such as mobile apps, mobile operating systems, and internet TV. It is focused on fostering the development of an open and collaborative e-commerce ecosystem that benefits consumers, merchants, and the economy as a whole.