icon_4Ps_people icon_4Ps_potential icon_4Ps_predictability icon_4Ps_product icon_theme_cloudbigdata icon_theme_education icon_theme_marketplaces icon_theme_socialmobile icon_theme_sustainability

23andMe, Inc. is the leading consumer genetics and research company. Founded in 2006, the mission of the company is to help people access, understand and benefit from the human genome. The company was named by MIT Technology Review to its “50 Smartest Companies, 2017” list, and named one of Fast Company’s “25 Brands That Matter Now, 2017.” 23andMe has millions of customers worldwide, with ~ 85 percent of customers consented to participate in research.